In our last segment, I described the very interesting survey of women’s financial needs, goals and fears. Women represent a very lucrative and untapped market niche for financial advisors. But in order to capitalize on the female market, financial advisors need to use a different set of skills than with most clients. So, how do […]
Continue readingLast week we talked about the opportunities that exist for financial advisors in the female market and why it’s an area that should be explored. This week I want to take a look at key strategies that financial advisors serving the female market, or any professional for that matter, should use to have the greatest effect […]
Continue readingA recent study by Fidelity Investments found that 70% of widows fire their financial advisor within one year of their spouse’s death. Why would so many women dismiss the advisor who worked so diligently for their family, in many cases for years? Because they thought the advisor as condescending toward them. The advisor only held […]
Continue readingIt’s clear that the underserved female market represents a remarkable opportunity. But how can advisors reach out to this market and speak more effectively to female clients and prospects? Financial professionals need to understand that women need to feel genuinely cared about and valued in any relationship. They want their advisor to listen to their […]
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