Tag Archives for " female market "

Understanding the Female Market

By Dr. Jack Singer

A recent study by Fidelity Investments found that 70% of widows fire their financial advisor within one year of their spouse’s death. Why would so many women dismiss the advisor who worked so diligently for their family, in many cases for years? Because they thought the advisor as condescending toward them. The advisor only held […]

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Capitalizing on the Female Market

By Dr. Jack Singer

It’s clear that the underserved female market represents a remarkable opportunity. But how can advisors reach out to this market and speak more effectively to female clients and prospects? Financial professionals need to understand that women need to feel genuinely cared about and valued in any relationship. They want their advisor to listen to their […]

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