Coach Your Sales Team Like a Pro Sports Coach – Part 2

By Dr. Jack Singer

GAME PLAN FOR SALES SUCCESS: Coach Your Sales Team Like a Pro Sports Coach

By Dr. Jack Singer
Licensed Sport Psychologist
Professional Sales Team Speaker/Trainer

This is part 2 of a 5 part series.

Today is Triumphant Tales Tuesday!

Coach Your Sales Team Like a Pro Sports Coach

In my first article about a week long Game Plan for Sales Success, I discussed kicking the week off with Magic Monday, involving strategies to develop group cohesion among your sales team. Using a nautical analogy, no matter how many different “boats” your individual team members arrived on when they joined your sales organization, they are now all on the same “ship,” with each crew member working toward the goal of bringing the ship into port successfully.

Now, it’s Tuesday and time for team members to share success stories with their colleagues. Modeling success strategies from colleagues helps all team members achieve their individual goals, with the combined team goals obviously being accomplished as well.  Again, as in sports, focusing on team goals, rather than individual ones, creates cohesion and the desire for colleagues to help each other.

Triumphant Tales Tuesday actually serves three purposes:

  • First, colleagues share case examples of sales successes they have accomplished, a form of “best practices” sharing.  The more detail included in the stories, the better, with all of the elements that ultimately led to the sale, including listening to and assessing the prospective client’s needs, asking the right questions and closing techniques.
  • Secondly, sharing case examples of success stories that the sales professionals shared with some prospective clients, in order to convince them to purchase products or services, is a valuable sales tool, from which to learn.  For example, an insurance sales professional can share a story that she told a prospective client about how happy another client was that he purchased that insurance product, because shortly afterward, there was an accident or family tragedy, which was fully covered by the product they had purchased.  Showing prospective clients how current ones are thrilled with the product or service they purchased from you is a powerful selling tool.  It is like a testimonial, but telling it in story form is much more impactful than simply quoting a comment from a satisfied customer.  Of course, if the current client is willing to be contacted by your prospective client, that is even more powerful. Your current client will be helping to close the deal for you!
  • Third, these tales of success can easily lead to role playing scenarios, where team members can practice story-telling skills with each other, as if they were telling them to prospective clients.

Role playing, with the task simulating as closely as possible an actual sales scenario, is a powerful learning technique.  Football teams, for example, in preparing for bowl games, will simulate crowd noise and other distractions during their practice and they practice in the same facility in which the big game will be held. Simulating what they will face during the game conditions the players’ mental and physical “muscle memories” so that the actual game will be much less stressful and they will be focused on the goal of winning.

So, too, in sales training, the closer the training simulates the exact situation in which the sales professional finds himself, the less mental and emotional distractions will hamper the ultimate sales approach.

There are many forms of role-playing used in training.  Like all training, I make it fun by having colleagues cheering for each other, giving out prizes for the best “acting,” and concluding the day with another fun activity.

Stay tuned for my discussion of the third day of the Game Plan for Sales Success, Workshop Wednesday.

Listen to Dr. Jack and Jon Hansen discuss this topic on BlogTalkRadio.

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About the Author:

Dr. Jack Singer is a professional speaker, trainer and psychologist. He has been speaking for and training Fortune 1000 companies, associations, CEO’s and elite athletes for 34 years. Among the association conventions which Dr. Jack has keynoted are those which serve financial planners.

Dr. Jack is a frequent guest on CNN, MSNBC, FOX SPORTS and countless radio talk shows across the U.S. and Canada. He is the author of “The Teacher’s Ultimate Stress Mastery Guide,” and several series of hypnotic audio programs, some specifically for athletes and some for anyone wanting to raise their self-confidence and esteem. To learn more about Dr. Singer’s speaking and consulting services, please visit and or call him in the U.S. at (800) 497-9880.

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